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How do you look for SEO keywords?

 Keywords Research is the base foundation of Search Engine Optimization to Rak on Google, or in any Search Engine. not only for SEO Keyword Research is very important in paid Advertising as well Example - PPC 

Campaign

Before you start writing content for the website you must identify the high volume and low competitive keywords to rank easily, SEO keywords will inform the way of your content, ensuring that the content produced will be relevant and easily searchable on Google.

So How do we get started?

Well Let's get started with our first step

1. Analyze your industry

Before you select your keywords to optimize for Your content it is always better to Study your Topic or Niche for getting a better understanding of How consumers searches or the intent of the customer

Here are the Basics to Study any niche

  • Identify the consumer's interests
  • Identify problems you can solve.
  • Research your competition.
  • Determine the trends of your niche
  • Test your ideas.

2. Set your goals

Now defining the Goal should be the first step in the process, the goals can be to improve sales, branding, and Improving the Authority of your domain by writing relevant content.

If Your Goal is improving Sales then focus on Business related Keywords, not generic Keywords for Example if a user is searching for "Digital Marketing" then there are endless possibilities for the search intent may be researching the Topic or interested in taking services or May in learning the Subject.

if a user is searching for a "Digital Marketing Course" then He/she is looking for a course to enroll most probably or maybe researching the before enrolling the course. Now another Problem arises that He/she may be interested in Physical institute Classroom Learning or maybe in online recoded Classes or in online live sessions.

If a user is searching for " Digital Marketing Course in Hyderabad " then He/she is looking for a course in Hyderabad ( Location )

Here in this Situation user is clearly indicating a location near to Him/Her.

With the above example, we can understand that as when keywords are short then there is no clear intention of the user but when the keyword is going towards longtail you can clearly understand the intent of the user. so that ones you define your goal of the business then it's much easier to target and get SEO optimize keywords

3. Understand the Types of Keywords

Short-tail keyword

This Keywords Type has 2-3 words in it which are also called Generic Keywords. The short-tail keyword has a High competitive rate due to high search volume and the intent of the user is very Broad as early mention in the above example, at last, the very important thing conversion rate is very low for the Short-tail keyword due to the intent of the user doesn't match properly

Example - Digital Marketing

Long-tail keyword

This Keywords Type has more than 3 keywords with Specific search intent, The search Volume of the Long-tail keywords is Low and even competition is low. But the important thing is the Conversion rate which is High because of the clear search intent of the user.

Example - Digital Marketing for Business Growth

Short-term fresh keyword

This Keywords Type has 2-3 Fresh keywords that hyped recently or in Trending Recently which is why those keywords are also called trending Keywords. Explosive search volume only for a short time period with Medium competitive rate. searches with Short-term fresh keyword has Specific search intent with High conversion rate mostly used to create up-to-date content for view.

Example - Binod - a recently trending thing

Long-term evergreen keyword

As the name itself represents the main characteristic of the evergreen keyword which keeps being relevant all the time. Long-term evergreen keywords have Moderate search volume and Medium competitive rate with Specific search intent giving High conversion rate

Example - How to Earn money online

Geo-targeting keyword

Keywords that target a specific neighborhood, city, state, or even country. Geo-targeting keyword have Low search volume and Low competitive rate with Specific search intent giving High conversion rate mostly Used to target local business

Example - Digital Marketing Course in Hyderabad

These are some the important keywords Type and also has many other types are

  • Product defining keyword
  • Customer defining keyword
  • LSI keywords
  • Intent targeting keywords

To learn more about Keywords - Types of Keywords in SEO You Need to Know to Convert

4. Use Keyword Research Tools

You might assume why shouldn't we just start our keywords research with the Tools directly well here is the obvious reason because when you understand the types and basics of Keywords then it is much easier to target and find the perfect best SEO Keywords.

Google Trends

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time. the Tool is free and mostly used for long surveys of any keywords. Google Trends gives an overview of the keyword but doesn't give a more specific matrix to target.

Keyword Planner

The Keyword Planner is a more focused version of the Google Keyword Tool and AdWords Traffic Estimator tool if Google itself gives you the estimated search volume then there is no more best tool for Keyword research Tool for Free. Keyword Planner Provides a precise idea for Keywords.

Answer The Public

Answer The Public is a long-tail keyword tool that maps out all of the available search information (not just 10!) and organizes it under subcategories including: ... Alphabetical - e.g the keyword, followed by every letter of the alphabet. Related.

These are some of the important keywords research Tools and also have many other ones like.

  • keyword sheeter
  • keywordtool.io
  • Google - Get Ideas from People also ask for, from a direct search engine, ETC

Check out - 15 BEST Keyword Research Tools for SEO [2020 Reviews]

Final Thoughts

Good keyword research will allow you to grow your business with your website a lot faster than as usual. If you're not doing keyword research or targeting the wrong keywords, you may even never drive any real traffic to your site!

Thanks

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