To Explain How Digital Marketing can Grow your Business. The first is Step understanding What is Digital Marketing?
Digital Marketing is a marketing approach to promote a business on various digital platforms. The primary goal of digital marketing is to reach our target audience based on their demographics, behaviors, and interests to generate brand awareness, traffic, and leads. Digital marketing is the most cost-effective marketing strategy with high ROI compared with traditional marketing. The goal of our Digital Marketing course in Hyderabad is to make your expert in digital marketing strategies.
With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one or beefing up existing marketing efforts with digital marketing strategies — in an attempt to capture a growing and very lucrative online marketplace.
How Digital marketing can grow my Business in simple words, Digital marketing is Type of Marketing Strategy which is More Effective Than Traditional Marketing. Why? Because With Digital marketing you will have better revenues compares to traditional marketing and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels. … The key to success in Digital marketing, however, is to generate a steady flow of targeted traffic that converts into sales and leads.
Digital Marketing Is Cheaper
With Digital Marketing, you can spend as much as you want and you are in full control of your budget. Businesses spending on digital marketing get better Cost Per Lead (CPL) compared to other marketing channels. For Example in T.V Advertising, they are no such Specific Target Audiences and interest Based Audiences But the cost 📈 is really high.
( For 1-second ad on Sony max it cost you 1950 as of 8 July 2020, Source — http://themediaant.com That means for 30 seconds it costs 58500 that too it broadcast in a particular Time period which you can see in the image below)
Image Credit: http://www.themediaant.com/television
(‘000 means Number of individuals in 000s of a target audience who viewed any TV channel, averaged across minutes.)
Better Revenues
Digital marketing helps to generate higher revenue compared to traditional marketing channels. Small and medium enterprises using Digital Marketing techniques will have 3.3 times better chances of expanding their workforce and business. opening their doors to better, larger, and farther reaching markets both locally and globally in the world of competition.
According to Google, companies using digital marketing strategies have 2.8 times better revenue growth expectancy.
Targeted Audiences
Interaction with Targeted Audiences
Super Targeting with Digital marketing for example if you want to target a male aged 24–26 who’s interested is in cricket. Living in Hyderabad and newly married, you can precisely target him. This is the beauty of Digital marketing
With Digital marketing You can Target precisely to any person you want
This is another reason why Digital marketing is overtaking traditional marketing channels is the ability of internet marketing tools to interact with targeted audiences in real-time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.
Interacting and providing your customers with proper engagement points can give you an insight into what your targeted audiences want. This vital information will steer you towards making the right set of next moves, provide your customers with an even better experience, develop good relationships with them — gaining their loyalty and trust that you will need when your business begins to grow.
Online Reputation Management for Brands
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
- Warren Buffett
Online Reputation Management is a strategy to monitor and manage the reputation of your company online. In a competitive environment, every user is keen to see the reputation of the brand before doing any business with them. As online is an open platform for any individual user to speak about your business. If your customers are happy they can create a positive reputation for your brand and if they are dissatisfied which will lead to a bad reputation.
Why Online Reputation Management is Important?
- 85% of consumers use the Internet for research before making a purchasing decision
- 71% of the individuals have left an online review about a business they have dealt with.
- 45% of the customers trust Google, but 55% of the user’s social media to scrutinize the reputation of a brand.
- 79% of the consumers trust the online reviews similar to the reviews from their personal friends.
- Negative reviews have a very drastic impact on sales as consumers avoid services/products with a bad reputation.
- Competitors may plan a negative reputation campaign against other companies.
Source — Online Reputation Management
Saves Your Time & Money
Digital Marketing is a money and time saver. It gives you an opportunity to advertise your business to 10000’s of people from a single place directly on their mobile devices. These ads run on Social Media or on Google platforms. with digital marketing Agency or if you know digital marketing
Customer Trust
Digital marketing helps to Earns Customer Trust. Using Different Digital marketing platform’s on Social media and on a Search engine will increase customer trust
Why Customers Follow brands on social media because Consumers say the main reasons they follow brands on social media are to learn about products/services and to be entertained, according to recent research from Sprout Social. The report was based on data from a survey conducted in February 2019 among 1,011 consumers.
ROI
With better revenues and better branding, Digital Marketing can provide a better Return of Investments (ROI) than traditional media and marketing channels. With traditional media, the cost is too exorbitant for small and medium enterprises to leverage on, and the results received are somewhat vague and difficult to measure.
(ROI) is an important part of digital marketing (and really, almost every part of marketing) — it tells you whether you’re getting your money’s worth from your marketing campaigns.
A good marketing ROI is 5:1.
A ratio over 5:1 is considered strong for most businesses, and a 10:1 ratio is exceptional. Achieving a ratio higher than a 10:1 ratio is possible, but it shouldn’t be the expectation.
Source — http://webstrategiesiInc.com
Tracking your campaign
There are various means to track the digital success of your business. Popular ones are Google Analytics, Alexa ranking systems, etc
Setting clear goals and auditing your major KPIs regularly gives you the opportunity to identify the major strengths and weaknesses of your digital marketing campaign, understand your target audience’s preferences, build a strong online reputation, and tailor your marketing tactics to the industry trends.
Here in digital marketing, you get endless opportunities to market your product and services on different platforms you want to promote
Here are Some an example of Digital platform’s
Google AdWords is essentially the Yellowpages of digital marketing, but it’s even better because you can choose to advertise for any keyword you think your prospective customers will search when they’re looking to purchase your product or service
A major benefit of Facebook advertising is its ability to reach your exact audience. Facebook is the most targeted form of advertising. You can advertise to people by age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.
Benefits of WhatsApp Marketing
The main important thing why business people want to use WhatsApp marketing is that it is already being used by more than 1.5 billion users globally. Over 80% of smartphone users use this application. As well as, nearly 65 billion messages are sent through WhatsApp daily.
- Availability of Users on Platform
- Most of WhatsApp users check it at least 43 times daily
- Quick response time on WhatsApp
- Ability to reach users in Groups
- Subscription-based updates
Learn More About WhatsApp Marketing Strategy 👇👇
WhatsApp Marketing Strategy — How to do WhatsApp Marketing [Guide]
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