Facebook Ads and Google Ads are the two top PLayers in the Digital advertising world. Google Ads works by targeting some specific keywords as per requirement and appear as the top 4 results in ( as of 2020 & who knows this may get increases eventually leaving no place for organic results) Google searches, On the other side, Facebook Ads display in social feeds, Stories, messenger and more, are targeted using demographic and behavioral information of the user's. more Brands turning to the Digital side for advertising so there is a greater scope of Digital Marketing in India in the upcoming years. Both Platforms are meant to Build Brand Awareness and also can drive Leads, sales. Let's See the Basic comparison between both the channels. Stating with Price (Avg. CPC) FaceBook (Avg. CPC) Warning - Now this may not be a valid point to consider because it changes from industry to industry, Location, and many other factors. but only for comparison according to Online Adver...
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