Digital Marketing Blog

 The impact of iOS 14 on Facebook Ads and other advertising platforms can be disrupting for advertisers. With the release of Apple’s iOS 14.5, a new feature has been introduced to give users more control and privacy protection around data collection by third-party applications. While the controls were previously available, but users had to manually check for them. With this update, Apple users will be prompted by their device to opt into or not tracking on iOS 14.5 via this prompt about data collection for each application they use. If permission is denied, applications will not be able to track site and app behavior through their pixels. This will have an impact on social media platforms like Facebook, Snapchat, TikTok, Pinterest, and other third-party applications including ad-tech applications. But the worst-hit platform will be Facebook.  This will have a deleterious impact on social media platforms like Facebook, Snapchat, TikTok, Pinterest, and other third-party applicat...

  Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. it happens when you are a trusted source or you provide content that is relevant to his content and there could be many reasons to give a backlink. why should you care for Backlinks? Search engines like Google, Bing, etc consider backlinks as the imp ranking factors to rank a website in the SERPs. Basically, they count backlinks as good signals in  SEO  terms for your website by which increases your authority on the web, then it shows an effect on the SERP in the ranking. Creating Backlinks is the most difficult process in the entire  DIgital Marketing  which takes a lot of Time and Effort to Build but in the end it all worth it. The more backlinks you have, the higher your content ranks on the SERPs and ultimately receive more traffic, sales. There are many techniques to create quality backlinks for your site. so Let’s get right into t...

  In the Digital World, nothing stays constant for long, SEO is the best example of which requirements keep changing and it is obvious that you can't keep updating every required thing, But if you want your Google rankings to go from 0 to the top of the SERP, you have to be in the know. Well-optimized websites get more and more traffic over time, which eventually means more leads and sales. Without SEO, Customer won't be able to find your site, and every part of your hard work vanishes. In this article, we’re going to answer the question "What is important in SEO” Most Important SEO Ranking Factors 1. Page Speed 2. Content 3. Mobile Friendliness 4. Expertise, Authoritativeness, Trustworthiness 5. HTTPS and easy Navigation 6. Technical SEO 7. User Experience 8. Backlinks 9. Social Sharing 10. NAP of your Business 1. Page Speed speed has been considered as one of the first SEO ranking factors for years. Google has always look for the best users’ experience of the web, and th...

Facebook Ads and Google Ads are the two top PLayers in the Digital advertising world. Google Ads works by targeting some specific keywords as per requirement and appear as the top 4 results in ( as of 2020 & who knows this may get increases eventually leaving no place for organic results) Google searches, On the other side, Facebook Ads display in social feeds, Stories, messenger and more, are targeted using demographic and behavioral information of the user's. more Brands turning to the Digital side for advertising so there is a greater  scope of Digital Marketing  in India in the upcoming years. Both Platforms are meant to Build Brand Awareness and also can drive Leads, sales. Let's See the Basic comparison between both the channels. Stating with Price (Avg. CPC) FaceBook (Avg. CPC) Warning - Now this may not be a valid point to consider because it changes from industry to industry, Location, and many other factors. but only for comparison according to  Online Adver...